Page 51 - Demo

Why Intermark?
Don’t order the usual and expect something extraordinary. Great brands deserve a new edge. A psychological edge.
Intermark shapes success by applying persuasive psychology to group imagination and data liberation. It’s a potent branding cocktail. For the last four years over 90% of our clients have exceeded their sales goals. Our vision is to become the national destination agency for clients seeking to evolve their traditional brand approach in the ever-changing digital and media landscape. Here are a few of our methodologies.
Mind Mapping: Tapping our $600K annual investment in consumer data and resources, we analyze your target’s attitudes, values and category usage patterns to identify the most persuasive psychological principles which we can leverage. This unique approach bridges traditional targeting data with empirical, longitudinal psychological research to arrive at true insight.
System 1 Positioning: We develop positioning around people’s psychological need for simple distinction. The brain uses two systems. System 2 is utilized for complex processing. System 1 is the brain’s shortcut decision making method. Well-defined brands benefit from System 1 by making the “reason why” brand choice clear, distinctive and simple.
Trigger Path: Using the output from the System 1 Positioning and Mind Mapping stages, we develop custom Trigger Path sequences that align identified psychological principles with specific behavioral events leading to brand exploration and conversion. Each Trigger Path hypothesis is optimized through advanced analytics.
Winning is psychological
Destination: Our state tourism client achieved consecutive years of $1B growth and record visitation.
The nitty gritty
CPG: Our package goods client enjoyed 34% sales growth in its most underperforming markets.
Insurance: Our health insurance client has the highest brand metrics and loyalty in the nation.
Retail: Our QSR client raked in a 36% lift in media market comp sales and record social following.
Address/contact: 101 25th St. N. Birmingham, AL 35203/205-213-8383
Year founded: Employees: Capabilities:
Categories:
1977 105
Comprehensive creative, media, digital, strategic services. Integrated analytics. Social media/marketing. Public relations. Production. Research. Interactive.
Automotive, Insurance, Destination, Home, Retail, CPG, QSR, Education, Healthcare, B2B, Hospitals, Healthcare, Franchise/dealer structures
Please click these links Website 51 to learn more about us. Gain a psychological edge