Page 29 - Demo

Our Philosophy
Customers hold brands to the absolute highest standards, and that’s why we focus relentlessly on customers’ needs and expectations. Whether executing a quick campaign or transforming a digital ecosystem, we use design, technology, and data to deliver more of what customers expect—smarter, more relevant, and personalized experiences and campaigns.
A Full Suite of Capabilities
We are a digital experience design agency with a relentless focus on the customer.
Organizational Structure
Over the past 24 years, we’ve grown to over 950 employees across 12 global offices. Today, we’re majority-owned (99%) by Omnicom Group Inc. (NYSE:OMC).
CURRENT CLIENTS
CITI, APPLE, NISSAN, INFINITI, AT&T, BMW, MARRIOTT, BLIZZARD ENTERTAINMENT, SAP, MCKINSEY & CO., EUROPEAN WAX CENTER, DEPAUL UNIVERSITY, US ARMY, EMBLEMHEALTH, BLUE SHIELD OF CALIFORNIA, HARLEY-DAVIDSON.
Full Service Digital
Today’s brands are fully intertwined with digital technologies, and we’ve been focused on digital since day one. That’s why we’re perfectly positioned to help clients with a wide range of needs. Revitalizing a brand. Launching a new product or service. Connecting with new audiences. No matter the challenge, our team can move comfortably among brand creation, art direction, campaign execution, product and service design, and analytics and optimization.
Strategy &
Planning
CUSTOMER EXPERIENCE STRATEGY
DIGITAL TRANSFORMATION BRAND STRATEGY
SOCIAL STRATEGY E-COMMERCE
DIGITAL IDENTITY TECHNICAL STRATEGY
Our Specialized Studios
Recognized Industry Leader
Experience Design
USER EXPERIENCE
RESPONSEIVE DESIGN E-COMMERCE DESIGN BRAND CREATION
DIGITAL PRODUCT DESIGN WEB & MOBILE DESIGN VOICE INTERFACES INTRANET DESIGN
PHYSICAL & SPATIAL DESIGN
Research
Marketing Communications CHANNEL PLANNING
INTEGRATED CAMPAIGNS
SOCIAL PROGRAMS
CONTENT CREATION & PLANNING SEARCH MARKETING STRATEGY MEDIA PLANNING & BUYING
Content
Technology & Implementation SOLUTION ARCHITECTURE
PROTOTYPING
APPLICATION DEVELOPMENT SYSTEMS INTEGRATION
WEB & MOBILE DEVELOPMENT SEARCH ENGINE OPTIMIZATION DEVOPS
Production
Marketing Science
DATA STRATEGY
SEGMENTATION & TARGETING
ATTRIBUTION MODELING
TESTING & OPTIMIZATION
MEASUREMENT PLANNING & IMPLEMENTATION
We are extremely proud of who we are, as well as the work we do. But don’t take it from us. We’ve been recognized across our industry for our culture, employee experience, leadership, and overall success as a digital agency.
CUSTOMER ENGAGEMENT AGENCY OF THE YEAR
HEAD OF AGENCY – CUSTOMER ENGAGEMENT AND DIGITAL – DIANNE WILKINS
EMPLOYER OF THE YEAR TOP BOSS – DIANNE WILKINS
BEST PLACE TO WORK
BEST AGENCY TO WORK FOR
A-LIST AGENCY
Contact: newbusiness@criticalmass.com | +1 312 705 4190 © 2018 Critical Mass Inc. All Rights Reserved.
Critical Mass New York
200 Varick Street Suite 610 New York, NY 10014
Website: www.criticalmass.com
Agency Culture Video: https://www.youtube.com/watch?v=458vDmtS6eM