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CONNECTING BRANDS WITH WOMEN THROUGH EMOTION AND EMPOWERMENT.
We approach our work with humanity and empathy, putting how our consumers feel at the center of what we do.
We bring consumers into our process via our Listening Labs, inviting them to inform and shape our strategy and creative in real time.
Our approach allows us to unlock the most powerful storytelling against a brand’s purpose, and we have done so for companies like P&G, HP, Intuit, Citi, MetLife, Olay, Dick's Sporting Goods, Zales,
Avon Global and PepsiCo.
We use creativity as a force for good. In 2017, we launched #WomenNotObjects, a campaign aimed at ending
the objectification of women in advertising that resulted in
a revision in Cannes Lions judging criteria. This year, we took
on immigration with #NoKidsInCages in partnership with RAICES Texas, and drove upwards of $8.9 million dollars in new donations towards reuniting families at the border.
Badger & Winters is a proud two-time recipient of
Ad Age’s Small Agency of the Year Award.
BADGERANDWINTERS.COM ADDRESS
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FOR BUSINESS INQUIRIES
Please contact Natalie Troubh: ntroubh@badgerandwinters.com