Page 43 - Demo

NEW YORK
At Saatchi & Saatchi New York, we are driven by our Nothing is Impossible spirit to create meaningful experiences that build unbreakable bonds with consumers. We have rich history and successful track record in helping brands connect with their consumers and build deep loyalty that leads to business growth.
We start by applying robust consumer and behavioral data, then take it a step further, spending face time with actual consumers through a proprietary ethnographic approach called Xploring. Here, we glean deep human insights into people’s habits, motivations and values.
We put the consumer experience at the heart of everything we do. Our view is digital-first, entirely connected and comprehensively end- to-end. And, through Publicis Groupe’s Power of One model, we have access to expertise at scale, allowing us to execute and deliver any program we dream up, with best-in-class specialists across shopper marketing, PR, experiential, and media planning and buying, to name a few.
CLIENT SUCCESS STORIES
SOME OF OUR CLIENT PARTNERS
DEEP CONSUMER EXPERTISE
OUR APPROACH
Consumer Experience
We put the consumer experience at the center of everything we do.
Our process starts by making it RIGHT, using data to make better marketing decisions throughout.
Then, we get to the heart of creativity by making it MAGIC - creating work that can be expressed in any form across the journey. Last but certainly not least, we focus on making it WORK - producing, delivering and optimizing everything we create.
Super Bowl 2018
Campaign Launch 2018 - Present
#LawSyndrome 2017 - Present
IMPOSSIBLE CHALLENGE
Hack the Super Bowl
IMPOSSIBLE CHALLENGE
Inspiring kids to build lives round their passions.
IMPOSSIBLE CHALLENGE
Change an antiquated law by reaching lawmakers in a way they can’t ignore
CONTACT:
Christine Prins, Chief Marketing Officer
christine.Prins@saatchiny.com www.saatchiny.com
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RECORD
Sales Growth HH Penetration
CANNES CREATIVE EFFECTIVENESS & GRAND EFFIE WINNER
35%
Millennial Beer & Spirits Consumption
Millennials & Food
Urban Dweller & Mobile Tech
US Multicultural
Millennial Moms & Dads
Generation Z
Modern Premium Consumer
American Values
+1800%
Brand Engagement
$.05
Cost per view
TRANSFORMED ASA TO A GEN Z CONTENT PLAYER
GLOBAL NETWORK
6,000+ 130 70+ EMPLOYEES OFFICES COUNTRIES
480+
Congresspeople Contacted
FIRST LAW PASSED
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1675 Broadway 15th Floor New York, NY 10019