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Dear Marketer,
Are you looking for that “needle in a haystack?” 1,500+ brand marketers have knocked on our doors to help them find the most appropriate agency for their brand over the past four decades.
But there are still three quarters of marketers who decide to internally manage an agency search each year. They undertake a minimum of 80 hours to conduct a search, on top of their “day job”... But just under 50% report that their search was unsuccessful. Why?
It’s that needle in a haystack analogy. It’s the same concept except with many nuances to be aware of when searching for that perfect match in a sea of 120,000+ in the United States.
AAR Partners has helped marketers find the best communications agencies to match their brand’s current and future needs, company culture, and more since 1980. We’re proud to say that our “marriages” outlast the industry average by two to three times. And that’s by design.
If you’re in need of an agency review, AAR Partners would be delighted to help you too. In the meantime, The AAR Review is our gift to you. Think of The AAR Review as a quarterly reference guide for communication agencies...Sort of a “Zagat’s for the advertising industry.”
We meet and speak with hundreds of agencies annually. We fully vet them by reviewing their credentials, capabilities, and most importantly, spending time with their team. This review highlights some of the “best of the best.” Flip through, digest each agency’s overview, file it for future reference, and most of all, use it as a starting point if and when you might need an agency to help you with your communication needs.
Of course, we’re here to help you with a more formal review tailored just for you.
Very best,
President, AAR Partners
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