Problems We Solve

Over the past four decades, we have advised and consulted thousands of marketing leaders as they undergo the agency search process. During that time, we’ve been able to intimately understand and help solve key problems to help them partner with better agencies who in return deliver better results. In fact, AAR Partner’s client-agency relationships have been proven to deliver ROI within 18 months and last 2-3x longer than the industry tenure average.

If you’re experiencing any of the following problems and looking for someone to help you solve them, contact AAR Partners today.

PROBLEM: By the time all my daily responsibilities are complete, I have no time to search for a new agency.

The agency search process requires a dedicated, full-time person to manage the process. While we handle the search, you can put your focus back on what you love, managing the marketing operations for your brand.
PROBLEM: There are hundreds of thousands of marketing agencies. I don’t know where to start.

Without referrals, knowing where to begin the agency search process is a challenge. Having managed agency searches for decades, AAR Partners has an enormous database full of trusted and qualified agencies. This allows us to quickly put best-fit agencies right in front of you.
PROBLEM: My last agency was unreliable. It is crucial that our next partnership is with a compatible agency.

Prior to a partnership, it can be difficult to evaluate an agencies consistency, communication style, or innovative flair. That’s why we conduct a deep cultural compatibility assessment, allowing you to choose from agencies that meet your needs and align with your work ethics.

“Working with Lisa Colantuano and AAR Partners for our AOR Search was invaluable in helping us find the right agency partner. The brand was undergoing a transition, and it was critical to find an agency to meet our changing needs. Based on AAR’s depth of experience and agency knowledge, coupled with their unique quantitative approach, made us incredibly confident in who ultimately won our business! Within a short span of working with us, C-K launched the campaign for one of Nikon’s most successful cameras, the D850, which drove incredible sales results and brand awareness in a highly competitive D-SLR market.”

Lisa Baxt, former Assoc. General Manager, Communications| Nikon
“Anticipating needs, adjusting the approach, and ultimately helping us achieve our outcome, Lisa worked intelligently, tirelessly, and ardently on our behalf. We recommend Lisa and AAR Partners wholeheartedly and without reservation.”

Will Garin, Vice President, Brand and Advertising | The Aspen Group
“AAR Partner’s work has left a legacy – the RBC brand continues to strengthen, with the impact of the new agency and the agency review process as a contributing factor.”

Gord Kerr, Former Director of Advertising | RBC Financial Group
“AAR Partners was selected based on three main criteria: showed a quantitative approach to a qualitative process, very experienced in the agency landscape and showed a terrific level of confidence. Now that we’ve finished the review, we’re thrilled that they led the process and know that we ended up with the best possible agency partner.”

Marlo Menti, Former Senior Marketing Manager | Clarisonic
“Masha masha danki for your assistance on this selection process and for making everything smoother for us, and for connecting us with our new agency. You are the real human Tinder for connecting agencies with clients. Ha!”

Marylin Feliciana, Branding Specialist | Aruba Tourism Authority
“We thought we knew what we needed but didn’t know the U.S. Advertising Market all too well. We found Lisa and were so pleased we implemented her “Quick Search” process. She not only helped us refine the critical criteria but also introduced us to a small group of fantastic agencies. Lisa helped us manage a pitch process that not only produced four solid finalists, but a winning agency that we feel so privileged to have found and selected. Aside from a thorough process, Lisa was always available to provide excellent advice and counsel. At the end of our pitch process, all agencies thanked us for running such a professional pitch process – we responded by saying thank you but Lisa is the one to thank. She guided the whole process and was brilliant for us. Thank you, Lisa.

Kevan Baker, Colonial Group International
Years ago, my hiring manager told me to watch the movie “Get Shorty” as my first assignment. Afterwards, I asked him why he gave me that task and he said the key message is to “hire the professionals.” I never forgot that lesson. Lisa, you’re still standing after 21+ years of managing agency reviews because you’re “Shorty” in the scenario – one needs a savvy professional to get this very heavy lift right!!!!

Regina Lewis, Strategic Communications & Brand Campaigns | Lexia Learning
“What a pleasure it has been working with two TOP pros…who really get it and have uncompromising standards of excellence for the process! Thank you for your guidance and support that made all the difference in getting us to this amazing outcome.”

Dan Albaum, Director of Marketing | Committee for Children
“I can’t imagine this process without you leading it. Your process and you are amazing – even for a New Yorker! LOL. 😉”

Erik Beguin, Founder & CEO | Austin Capital Bank
“Kim and Lisa were invaluable partners in the agency pitch process, patiently walking us through every step and bringing forward top-notch creative agencies that fit seamlessly with our culture and felt like natural extensions of our team.”

Laura Sella, Former CMO| Tate’s Bake Shop
“I have been working with AAR Partners for over 10 years. They are experts in matching clients with the right caliber of agencies. Their process creates the best partnership from the beginning, from technical and creative expertise to cultural fit. I would highly recommend Lisa and the AAR team to anyone looking for the right brand/marketing agency.”

Aliza Birnberg-Perruzzi, Former Director, Head of Marketing | Century 21 Stores
“I had a fantastic experience working with AAR Partners. Their process is thoughtful and thorough delivering an agency on-time. They were true partners, delivering on their word and building lasting relationships that is evident across all touchpoints. I truly enjoyed working with them and highly recommend them. Five stars!!!”

Jessica Rives, Sr. Brand & Integration Manager | Korbel California Champagne, Brandy & Prosecco