GROWTH PLANS:
B2B Opp – Billd: C-Suite Expansion + Growth and Innovation + Ad Spend Increase
Billd C-suite appointments highlight the company’s commitment to serving commercial subcontractors at scale, by building a high-performing leadership team to set and execute against ambitious growth goals.
EXPANSION PLANS:
Pop Mart: Positioned to open up to 200 stores in the United States + Increase Brand Awareness
The designer toy and entertainment brand is opening two permanent stores in Los Angeles as it continues its U.S. expansion.
NEW BRAND LAUNCH:
SpartanNash: Private Label Brand Launch + Driving Sales + New CMO Search
SpartanNash just launched Finest Reserve by Our Family, a new private-label brand. It includes frozen pizzas, upscale pasta, sauces, dressings, marinades, spices, salts, seasonings, chocolate, and wines. In addition, Amy McClellan, SVP and CMO was promoted to EVP, Chief Customer Officer leaving the CMO role vacant and Amy McClellan focused on driving sales.
ACQUISITION UPDATE:
Havenly: Third Acquisition in 24 Months + Focus on Offering Expansion for Home Consumer
The Citizenry joins Havenly as part of its ongoing efforts to build a collection of home brands and technologies that appeal to the next generation of shoppers, the companies said.
GOVERNMENT & MORE OPPS:
Greater Fort Lauderdale Convention & Visitors Bureau – Due March 8, 2024
Broward County is seeking proposals from qualified firms to provide comprehensive advertising agency services, including creative brand development, production services, media planning, and strategic marketing campaigns for various departments such as the Greater Fort Lauderdale Convention & Visitors Bureau, Aviation Department, Port Everglades Department, and the Cultural Division. The contract is for an initial term of three years with the option for two additional one-year renewals. Proposals must be submitted electronically through Periscope S2G by March 08, 2024. The RFP includes participation goals for Broward County-certified County Business Enterprises (CBE). There is an existing incumbent.
ECONOMIC INSIGHT:
The Waiting Game: Markets Anxious for Clarity.
Inflation
Both US Consumer Price Index and US Producer Price Index data for January were hotter than expected, but market strategists feel that it was no cause for concern.
Economic slowdowns
The most recent gross domestic product prints for Japan and the UK show that both economies were technically in recession in the back half of 2023.
Volatility
Recent volatility among US small-cap stocks underscores market confusion and uncertainty about when the Fed will begin cutting rates and by how much.
NEW CMOs IN CHARGE:
Blaze Pizza
Chief Marketing Officer
Christian is a pioneer who is dynamic but sincere. He combines a unique set of diverse traits where he is fast and friendly but can slow down to be thorough when needed. If he is convinced, he will become a strong champion for your product. Build a trustworthy relationship while keeping the product center-stage. Don’t be too verbose or overly friendly; a little bit, however, is fine.
Princess Cruises
Chief Marketing Officer
Jim is enthusiastic, relationship-oriented and a big picture person. His style is informal but be sure to speak with energy and positivity. Don’t be excessively objective, be a storyteller.