Welcome to Inside the Review with AAR Partners, shared exclusively with our AAR Agency Growth Program Partners.
For decades we’ve heard how agency new biz execs would absolutely love to be a fly on the wall during all the debrief and decision-making meetings with the clients when managing an agency review.
Well, we’ve decided to share what is said behind closed doors without revealing names, of course.
In our fifth episode of this series, Inside the Review with AAR Partners, I’m going to talk about a creative review for a spirits brand. The spirits distillery industry is evolving at a speed as quickly as consumer tastes, habits, and demands change. Brands and agencies need to adapt to changing marketplaces, consumer behavior and pricing strategies and marketers are looking to agencies to help them craft emotive, craveable, and breakthrough creative.