Coming from the perspective of a CMO, what makes an agency stand out? The idea behind AAR’s CMO smAARt Talk series is to get unfiltered rapid-fire responses from marketing executives about the marketing environment, the challenges they face and the agencies that reach out or work with them.
Listen in on this CMO smAARt Talk as Lisa and Randy Jachino talk about capturing the attention of new CMOs in the current market and what matters the most to brands in a potential agency.
Listen to this CMO smAARt Talk here!