Hello AAR Agency Growth Program Partner,
AAR Partners has joined forces with Catapult and Winmo to help provide leads for new business opportunities based on the right timing.
But this time, we’ve put science behind the art of prospecting by using data from technologies like Winmo, Pathmatics, and Bombora. This powerful combination helps increase the probability of reaching out at the right time to engage and eventually convert.
This month our research showed a surge of interest around “Creative Agencies” and “Creative Services” within the financial sector and tourism sectors.
While there are a host of brands/companies looking for creative help, we have isolated two opportunities, for our AAR Agency Growth Program Partners to evaluate, who may be in need of some creative help right now.
FINANCE
Intuit – Intuit Inc. is a software company that provides business, financial management and tax solutions for small businesses, consumers and accountants. The company’s headquarters are located in Mountain View, CA. Both their social spending and DRTV dropped during the Covid summer, but both have been on a slight incline recently. While DRTV is lagging behind the category average, you can see that they were well above their category average at the beginning of the year. Could be a sign of a come-back?
Key Contact: Lara Balazs, CMO
Email: lara_balazs@intuit.com
Personality Type: Determined; Persuasive; Ambitious
Lara is most likely a high-energy, strong-willed negotiator, whose people skills and deeply-rooted drive can help her guide others to success. She may enjoy lively discussion and verbal inspiration.
What energizes Lara?
- Making quick decisions
- Ambitious goals
- Opportunities to advance
- Leading others
What drains Lara?
- Failing to achieve goals
- Deep research and analysis
- Over-planning
- Slow, drawn-out events
TOURISM
Steamboat – Steamboat Ski & Resort Corporation is a U.S.-based resort operator. Some of the resorts offerings include spa services, tubing, back country winter adventures, steamboat mountain watch, ski rentals, cross-country skiing, helicopter tours and shuttle services. Steamboat Ski & Resort Corporation is located in Steamboat Springs, CO.
No listed creative agency, listed to be working with Thayer Media.
Key Contact: Loryn Duke, Director, Communications
Email: lduke@steamboat.com
Personality Type: Enthusiastic; Personable; Adaptable
Loryn is most likely an optimist who strives to leave a positive impact on those around her. She may appreciate spending a lot of time talking with others. There’s a chance she may occasionally be late to a meeting, but when she arrives, she will likely bring a lively, colorful story.
What energizes Loryn?
- Innovation
- Peer recognition
- Social energy
- Interesting ideas
What drains Loryn?
- Having her ideas shut down
- When others nitpick details
- Feeling stuck in the same place
- Lack of creativity in an environment